Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification 论文

2021International Journal of Advertising引用 302
DOIPDF
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationDigital Communication and Language
Digital Communication and LanguageDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification
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Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification · 相关事件

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