What is augmented reality marketing? Its definition, complexity, and future 论文

2022Journal of Business Research引用 421
DOI
Consumer Retail Behavior StudiesVirtual Reality Applications and ImpactsDigital Marketing and Social Media
Virtual Reality Applications and ImpactsDigital Marketing and Social MediaConsumer Retail Behavior Studies
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What is augmented reality marketing? Its definition, complexity, and future · 作者

T

Timothy Jung

N

Nina Krey

M

M. Claudia tom Dieck

B

Barry J. Babin

P

Philipp A. Rauschnabel