Metaverse marketing: How the metaverse will shape the future of consumer research and practice 论文

2022Psychology and Marketing引用 806
DOIPDF
Virtual Reality Applications and ImpactsDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification
Virtual Reality Applications and ImpactsDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification
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Metaverse marketing: How the metaverse will shape the future of consumer research and practice · 作者

Μ

Μαριάννα Σιγάλα

J

Jochen Wirtz

C

Cleopatra Veloutsou

Y

Yogesh K. Dwivedi

L

Laurie Hughes

Y

Yichuan Wang

A

Ali Abdallah Alalwan

S

Sun Joo Ahn

J

Janarthanan Balakrishnan

S

Sergio Barta

R

Russell W. Belk

D

Dimitrios Buhalis

V

Vincent Dutot

R

Reto Felix

R

Raffaele Filieri

C

Carlos Flavián

A

Anders Gustafsson

C

Chris Hinsch

S

Svend Hollensen

V

Varsha Jain

J

Jooyoung Kim

A

Anjala S. Krishen

J

Jared Offei Lartey

N

Neeraj Pandey

S

Samuel Ribeiro‐Navarrete

R

Ramakrishnan Raman

P

Philipp A. Rauschnabel

A

Amalesh Sharma