Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving? 论文

2023Journal of Advertising引用 324
DOI
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationDigital Communication and Language
Digital Communication and LanguageDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification
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Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving? · 作者

K

Katrin Müller

A

Andrea Groeppel‐Klein

C

Claudia Franke