How do virtual streamers affect purchase intention in the live streaming context? A presence perspective 论文

2023Journal of Retailing and Consumer Services引用 223
DOI
Virtual Reality Applications and ImpactsEvolutionary Psychology and Human BehaviorConsumer Retail Behavior Studies
Virtual Reality Applications and ImpactsConsumer Retail Behavior StudiesEvolutionary Psychology and Human Behavior
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How do virtual streamers affect purchase intention in the live streaming context? A presence perspective · 作者

Q

Qingqing Guo

N

Ning Jiang