Augmented reality: Designing immersive experiences that maximize consumer engagement 论文
2015Business Horizons引用 560
Digital Marketing and Social MediaVirtual Reality Applications and ImpactsConsumer Behavior in Brand Consumption and Identification
详细信息
- 发表期刊/会议
- Business Horizons
- 发表日期
- 2015-12-31
- 发表年份
- 2015
关键词
Digital Marketing and Social MediaVirtual Reality Applications and ImpactsConsumer Behavior in Brand Consumption and Identification