Augmented reality: Designing immersive experiences that maximize consumer engagement 论文

2015Business Horizons引用 560
DOI
Digital Marketing and Social MediaVirtual Reality Applications and ImpactsConsumer Behavior in Brand Consumption and Identification
Virtual Reality Applications and ImpactsDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification
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Augmented reality: Designing immersive experiences that maximize consumer engagement · 相关技术

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