The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors 论文

2015Journal of Marketing Research引用 1017
DOIPDF
Digital Marketing and Social MediaTechnology Adoption and User BehaviourDigital Communication and Language
Technology Adoption and User BehaviourDigital Communication and LanguageDigital Marketing and Social Media
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The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors · 作者

T

Tammo H.A. Bijmolt

K

Kristine De Valck

F

Francesca Sotgiu

A

Ana Babić Rosario