‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications 论文

2016Journal of Marketing Management引用 376
DOI
Consumer Retail Behavior StudiesAugmented Reality ApplicationsTechnology Adoption and User Behaviour
Technology Adoption and User BehaviourAugmented Reality ApplicationsConsumer Retail Behavior Studies
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‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications · 相关技术

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