How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness 论文

2019Journal of Interactive Marketing引用 309
DOI
Virtual Reality Applications and ImpactsConsumer Retail Behavior StudiesConsumer Behavior in Brand Consumption and Identification
Virtual Reality Applications and ImpactsConsumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
关系图谱

How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness · 作者

K

Kevin Ponto

J

Jung–hye Shin

H

Hyo Jeong Kang