Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts 论文

2022Journal of service management引用 284
DOI
Service and Product InnovationVirtual Reality Applications and ImpactsConsumer Behavior in Brand Consumption and Identification
Service and Product InnovationVirtual Reality Applications and ImpactsConsumer Behavior in Brand Consumption and Identification
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