The merchants of meta: A research agenda to understand the future of retailing in the metaverse 论文

2023Journal of Retailing引用 329
DOI
Consumer Retail Behavior StudiesVirtual Reality Applications and ImpactsConsumer Behavior in Brand Consumption and Identification
Virtual Reality Applications and ImpactsConsumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
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The merchants of meta: A research agenda to understand the future of retailing in the metaverse · 相关技术

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