Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game 论文
2006Journal of Advertising引用 230
Virtual Reality Applications and ImpactsConsumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies
摘要
(2006). Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game. Journal of Advertising: Vol. 35, No. 4, pp. 87-99.