Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game 论文

2006Journal of Advertising引用 230

Virtual Reality Applications and ImpactsConsumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies

Virtual Reality Applications and Impacts Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game · 作者

Heejo Keum

Ronald A. Yaros

Michelle R. Nelson