Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game 论文

2006Journal of Advertising引用 230
Virtual Reality Applications and ImpactsConsumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies

Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game · 相关事件

暂无数据